Current Call to Action: The BuyFair App

Wishing Step Pictures believes that a powerful film can make the most impact by having an equally powerful call to action. We are currently working with our sister organization, The Abolish Foundation, on developing the BuyFair app for our latest film The Price of Cheap. The app will allow consumers to pressure corporations to be more transparent about their supply chains. An independent advisory panel made up of a cross-sector of supply chain professionals will determine a rating for that corporation, based on information received by the owners, to determine the likelihood that forced labour or labour exploitation was used in the supply chain of their products. This will help users of the app make more ethical purchasing decisions and avoid buying products that were made with a high risk of modern slavery.